January 20, 2019
The 11 Best Marketing Strategies We Tried This Year

The 11 Best Marketing Strategies We Tried This Year

I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s […]
January 18, 2019
YouTube is Ramping Up Enforcement of its Community Guidelines

YouTube is Ramping Up Enforcement of its Community Guidelines

YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform. Enforcement refers to actions such as removing […]
January 16, 2019

The in-house marketer’s guide to getting management buy-in for content

If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget […]
January 14, 2019
Our Top 10 Blog Posts of 2018

Our Top 10 Blog Posts of 2018

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever. […]
January 12, 2019
Snapchat Study Finds it Has the Happiest Social Media Users

Snapchat Study Finds it Has the Happiest Social Media Users

A study on why and how people use social networks finds Snapchat makes people happy – Facebook and Twitter not so much. Snapchat commissioned a study […]
January 10, 2019

Identify missing phrases in your content using the SEMrush or Search Console API

Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses […]
January 8, 2019
How to Get High-Quality B2B Leads with Facebook Ads

How to Get High-Quality B2B Leads with Facebook Ads

Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B. But at the time I write this, only […]
January 6, 2019
9 Essential Local SEO & Listings Management Tools

9 Essential Local SEO & Listings Management Tools

An online presence is important for both local and global businesses, especially those with physical locations. It may seem slightly counterintuitive for a local business to […]
January 4, 2019
3 Shockingly Common Google Ads Account Issues

3 Shockingly Common Google Ads Account Issues

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because […]
January 2, 2019
What Is Local SEO & Why Local Search Is Important

What Is Local SEO & Why Local Search Is Important

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all […]