August 21, 2018
SEO for faceted navigation - Builtvisible

SEO for faceted navigation – Builtvisible

Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them […]
August 19, 2018
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns

The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns

This week, Google sent out an email that caused a stir among SEMs with clients whose accounts contain at least one GDN campaign. The gist? The […]
August 17, 2018
Google Adds More Classic Features to the New Search Console

Google Adds More Classic Features to the New Search Console

Google’s new version of Search Console has gained three new feature, which were previously only available in the classic version of Search Console. The following features […]
August 15, 2018
How to write a press release that will convert into digital coverage

How to write a press release that will convert into digital coverage

Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that […]
August 13, 2018
How to Use F & Z Patterns in Your Landing Page Design

How to Use F & Z Patterns in Your Landing Page Design

Landing page design is all about communicating your offer to visitors in a clear and direct way. Part of that communication process is making sure that […]
August 11, 2018
Imposters are Reportedly Using Fake Takedown Requests for Negative SEO Purposes

Imposters are Reportedly Using Fake Takedown Requests for Negative SEO Purposes

A new form of negative SEO is on the rise, as imposters are using fake DMCA takedown requests to manipulate Google search results. TorrentFreak reports that […]
August 9, 2018
PPC and SEO working together – a mutually beneficial approach

PPC and SEO working together – a mutually beneficial approach

SEO and PPC are often two very separate activities running independently of one another. Surprisingly often, neither team will have been introduced to the other, let […]
August 7, 2018
6 Best Practices for Responsive Ads on the GDN

6 Best Practices for Responsive Ads on the GDN

Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive […]
August 5, 2018
Google Expands Featured Snippet - Search Engine Journal

Google Expands Featured Snippet – Search Engine Journal

Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague […]
August 3, 2018
Addressing site quality - why building great content isn’t enough

Addressing site quality – why building great content isn’t enough

Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites […]