August 7, 2019
How to care in content marketing, conscientiously

How to care in content marketing, conscientiously

After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not […]
August 4, 2019
Employee Spotlight: Ben Bernard | WordStream

Employee Spotlight: Ben Bernard | WordStream

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the […]
August 1, 2019
6 Essentials When Setting Up Your Store

6 Essentials When Setting Up Your Store

Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally. As with many website platforms, Magento comes with a […]
July 29, 2019
Five ways in which Twitter can help with link building

Five ways in which Twitter can help with link building

With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’ attention. […]
July 26, 2019
Everything You Should Know About Google’s NEW Campaign-Level Conversions

Everything You Should Know About Google’s NEW Campaign-Level Conversions

In May, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe […]
July 23, 2019
Amazon Advertising: The 2019 Guide

Amazon Advertising: The 2019 Guide

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and […]
July 20, 2019
Should you hire a content agency, or keep resource in-house?

Should you hire a content agency, or keep resource in-house?

As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument […]
July 17, 2019
DSA campaign view

Dynamic Search Ads: What You Need to Know

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for […]
July 14, 2019
Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information […]
July 11, 2019
The analyst’s toolbelt: Essential Chrome extensions

The analyst’s toolbelt: Essential Chrome extensions

Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my […]