May 9, 2019
Justifying your content investment with analytics

Justifying your content investment with analytics

Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. […]
May 6, 2019
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What Marketers Can Learn from 5 Timeless Psych Experiments

What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing? How about a […]
May 3, 2019
The 7 Most Important Metrics to Track

The 7 Most Important Metrics to Track

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. […]
April 30, 2019
Empathy: the unsung hero of high client retention

Empathy: the unsung hero of high client retention

It’s tough out there for both clients and agencies right now. Budgets are getting smaller, competition is fierce, and change is constantly afoot. All of this […]
April 27, 2019
How to Elevate Your Brand & Content with a House Style Guide

How to Elevate Your Brand & Content with a House Style Guide

This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these […]
April 24, 2019
Google Reportedly Tolerated Spam on Non-Search Products

Google Reportedly Tolerated Spam on Non-Search Products

An Ex-Googler who was product manager of Blogger from 2003-2006 revealed that Google tolerated spam on it’s network. He said that resources were devoted to fight […]
April 21, 2019
What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics

What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics

Update, March 25th, 2019: Safari 12.1 has been released so ITP 2.1 is now live. This article won’t recount the history of Safari’s Intelligent Tracking Prevention […]
April 18, 2019
Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More

Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf […]
April 15, 2019
An In-Depth Search Engine Comparison

An In-Depth Search Engine Comparison

In the world of search, Google towers above the rest. It’s the “industry standard” search engine that is relied on in most any instance (at least […]
April 12, 2019
Content doesn’t have to be original to be effective

Content doesn’t have to be original to be effective

Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, […]