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Search Engine Marketing – Adwords
May 12, 2020
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes […]
April 30, 2020
As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We […]
April 21, 2020
Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad […]
April 3, 2020
![How COVID-19 Has Impacted Google Ads Results [Data]](https://www.imapplied.co.za/wp-content/uploads/2020/04/ws_blog_img_google_04-960x600.jpg)
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, […]
March 25, 2020
Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert […]
March 4, 2020
More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in […]
February 27, 2020
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks […]
January 31, 2020
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page […]
January 13, 2020
Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new […]
December 17, 2019
There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s […]