Search Engine Marketing – Adwords

October 16, 2020
Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld was joined by LinkedIn experts to break down advanced strategies, how Google Advertisers can succeed with […]
September 13, 2020
4 Killer Google Ads Optimizations to Stretch Your Budget Further

4 Killer Google Ads Optimizations to Stretch Your Budget Further

Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while […]
September 10, 2020
What Are Local Service Ads?

What Are Local Service Ads?

There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other […]
August 17, 2020
12 Ways to Effectively Promote a New Product or Service

12 Ways to Effectively Promote a New Product or Service

Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the […]
July 30, 2020
How to Improve Your Microsoft Ads With IF Functions

How to Improve Your Microsoft Ads With IF Functions

Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our […]
July 21, 2020
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause […]
July 3, 2020
Goal Talk Podcast Episode 16: SEO Tips for Small Businesses

Goal Talk Podcast Episode 16: SEO Tips for Small Businesses

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the […]
June 27, 2020
Specialist Ask-us-anything - Builtvisible

Specialist Ask-us-anything – Builtvisible

At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical […]
June 21, 2020
Why Google Ads Might Not Be Working for You

Why Google Ads Might Not Be Working for You

Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and […]
June 15, 2020
Google Extends Customer Match to the Display Network

Google Extends Customer Match to the Display Network

When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their […]