Search Engine Marketing – Adwords

May 12, 2019
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons

Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons

Google Ads has added the ability to download reports directly into Google Sheets. This seemingly obvious integration between two Google products is a great addition for […]
May 3, 2019
The 7 Most Important Metrics to Track

The 7 Most Important Metrics to Track

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. […]
April 24, 2019
Google Reportedly Tolerated Spam on Non-Search Products

Google Reportedly Tolerated Spam on Non-Search Products

An Ex-Googler who was product manager of Blogger from 2003-2006 revealed that Google tolerated spam on it’s network. He said that resources were devoted to fight […]
April 9, 2019
7 Lead Generation Ideas for Deck & Patio Contractors

7 Lead Generation Ideas for Deck & Patio Contractors

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are […]
March 31, 2019
state-of-the-agency-title-card

State of the Internet Marketing Agency in 2019

Our State of the Agency report has become an annual tradition—a report full of data-backed insights into how internet marketing agencies manage and grow their businesses […]
March 22, 2019
How to Increase PPC Profits – By Decreasing Sales

How to Increase PPC Profits – By Decreasing Sales

Ever heard the phrase “turnover is vanity, profit is sanity”? This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or […]
February 23, 2019
Battle of the SERP: Combining SEO & PPC Forces to Win

Battle of the SERP: Combining SEO & PPC Forces to Win

Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so […]
February 14, 2019
Google Ads Account Takeover? What You Need to Know

Google Ads Account Takeover? What You Need to Know

  Late last week, Google Ads emailed a group of advertisers to notify them that their accounts will be taken over by “experts” unless they opt-out […]
January 26, 2019
3 Big Budget Roadblocks (And How to Blast Past Them)

3 Big Budget Roadblocks (And How to Blast Past Them)

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an […]
January 4, 2019
3 Shockingly Common Google Ads Account Issues

3 Shockingly Common Google Ads Account Issues

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because […]