Search Engine Marketing – Adwords

May 12, 2020
SEO – What we need to do now

SEO – What we need to do now

The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes […]
April 30, 2020
9 Retention Strategies for Digital Marketing Agencies During COVID-19

9 Retention Strategies for Digital Marketing Agencies During COVID-19

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We […]
April 21, 2020
Updated Google Ads Benchmarks for Your Industry During COVID-19

Updated Google Ads Benchmarks for Your Industry During COVID-19

Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad […]
April 3, 2020
How COVID-19 Has Impacted Google Ads Results [Data]

How COVID-19 Has Impacted Google Ads Results [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, […]
March 25, 2020
Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert […]
March 4, 2020
Loren Baker

How to Get Back Your Lost Google Traffic

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in […]
February 27, 2020
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks […]
January 31, 2020
The 11 Landing Page Best Practices to Swear By

The 11 Landing Page Best Practices to Swear By

If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page […]
January 13, 2020
6 Easy Steps to Get Your Google Ads Ready for 2020

6 Easy Steps to Get Your Google Ads Ready for 2020

Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new […]
December 17, 2019
WordStream Has a Lot to Be Thankful For

WordStream Has a Lot to Be Thankful For

There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s […]