Search Engine Marketing – Adwords

February 10, 2021
7 Powerful Benefits of Using PPC Advertising

7 Powerful Benefits of Using PPC Advertising

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Microsoft […]
January 14, 2021
Accelerate Your SEO & Marketing for 2021

Accelerate Your SEO & Marketing for 2021

Our second eSummit kicks off today. Hopefully, you’re as excited as we are! Starting at 10 a.m. ET / 7 a.m. PT today (January 12), eSummit […]
January 8, 2021
The Top 10 Online Marketing & Advertising Stories of 2020

The Top 10 Online Marketing & Advertising Stories of 2020

It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, […]
December 18, 2020
The Future of SEO Lies in the "Messy Middle" of the Purchase Journey

The Future of SEO Lies in the “Messy Middle” of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what […]
December 12, 2020
20 Super-Festive December Marketing Ideas to Try This Month

20 Super-Festive December Marketing Ideas to Try This Month

December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for […]
December 3, 2020
10 Expert Tips to Optimize Your Google Local Advertising

10 Expert Tips to Optimize Your Google Local Advertising

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. […]
November 30, 2020
Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit

Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit

TL;DR: Early Bird registration for eSummit, powered by Search Engine Journal, closes on November 30. Last year, more than 10,000 SEO and marketing professionals came together […]
October 16, 2020
Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld was joined by LinkedIn experts to break down advanced strategies, how Google Advertisers can succeed with […]
September 13, 2020
4 Killer Google Ads Optimizations to Stretch Your Budget Further

4 Killer Google Ads Optimizations to Stretch Your Budget Further

Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while […]
June 21, 2020
Why Google Ads Might Not Be Working for You

Why Google Ads Might Not Be Working for You

Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and […]