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Search Engine Marketing – Adwords
February 10, 2021
There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Microsoft […]
January 14, 2021
Our second eSummit kicks off today. Hopefully, you’re as excited as we are! Starting at 10 a.m. ET / 7 a.m. PT today (January 12), eSummit […]
January 8, 2021
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, […]
December 18, 2020
I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what […]
December 12, 2020
December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for […]
December 3, 2020
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. […]
November 30, 2020
TL;DR: Early Bird registration for eSummit, powered by Search Engine Journal, closes on November 30. Last year, more than 10,000 SEO and marketing professionals came together […]
October 16, 2020
![Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]](https://www.imapplied.co.za/wp-content/uploads/2020/10/linkedin-ads-strategies-5f86103f1eaa5-960x750.jpeg)
On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld was joined by LinkedIn experts to break down advanced strategies, how Google Advertisers can succeed with […]
September 13, 2020
Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while […]
June 21, 2020
Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and […]