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March 3, 2021
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the […]
February 28, 2021
Diverse Writing Skills Understanding Search Intent Writing for Topics Over Keywords Closing Thoughts I’ve been working with other SEO industry professionals of all stripes, from technical […]
February 25, 2021
A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. […]
February 22, 2021
The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are […]
February 19, 2021
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. Shorts launched […]
February 13, 2021
When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can […]
February 10, 2021
There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Microsoft […]
February 7, 2021
What was your route into your field? Wilhemina: I didn’t have any knowledge of marketing until my second year of university. After some research, I decided […]
February 4, 2021
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day; it’s home to […]
February 1, 2021
So you’re thinking about changing the attribution model in your Google Ads account. Maybe your rep is pressuring you to switch. Maybe your client is questioning […]