Turn Your Website Into An Online Sales Person
Having a website is a good way to represent your company online and a convenient place to send people who would like to know more about your company.
It really shouldn’t end here though. Your website should be your online salesperson and should sell your products or services to everyone searching online for what you have to offer. There are thousands of people searching for solutions online every day. While sound SEO services or Adwords campaign can ensure that these people find your website, that in itself is only part of the problem solved.
Your website needs to attract, engage, and compel your visitors to become customers. If not, they will simply leave your site and purchase from a site that is better optimized to turn visitors into customers.
Google Analytics can offer some insight into the number of visits to your site, time spent on your site, pages visited and the source of your visitors, but it cannot show you visually how a visitor engages with your site.
You can’t fix it if you don’t know what’s broken
So how do you ensure that your website is optimized to convert visitors to customers if you can’t see the visitors? After all, it’s not like you are standing in the front section of a retail store where you can watch how visitors engage with the products on the floor, is it? What if I told you that you can do exactly that?
Look over the shoulder of your visitors as they engage with your website
We have the latest in ground-breaking technology that allows you to see where visitors are spending time on your site, what links they are clicking on and how far down your pages they scroll. It even records each visitor so that you can watch them from the time that they arrive at your site till the time they leave. Making use of our software is the equivalent of a retailer employing a marketing manager to stand on his sales floor 24/7 to analyse what is working well to convert customers and what needs to be changed.
On the note of things that need to be changed, our software has some built-in tools that will allow you to create some quick fixes that will help to better convert visitors.
We offer InSite as a SAAS (software as a service) tool. It works on WordPress and HTML equally well. In fact, it will work on any website that allows you to add a short script to it’s head section.You can simply get your ‘website person’ to implement and manage it. Alternatively, we can implement and manage it for you. We are also available to consult with you to identify ‘the leaks’ and implement changes that will increase your visitor-to-customer conversions.
Whether you own a website, design websites for customers or are an SEO agency, InSite is a must-have tool that will add value to both you and your clients. If you offer digital services to clients, ask us about our Reseller and White Label licences.
Contact us today to see InSite in action and to discuss how it can work to convert more visitors to customers on your site.