April 6, 2020
Colourful content: how to find expert sources to strengthen your campaign

Colourful content: how to find expert sources to strengthen your campaign

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and […]
April 3, 2020
How COVID-19 Has Impacted Google Ads Results [Data]

How COVID-19 Has Impacted Google Ads Results [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, […]
March 31, 2020
Susan Wenograd

YouTube Ad Revenues, Creative Output May Grow During Coronavirus

As digital media buyers and strategists navigate the unknown in the coming months, one possible platform winner may be emerging: YouTube. YouTube’s Recent CPM Trend Two […]
March 28, 2020
Machine Learning for SEO: Solving Practical Problems with AI

Machine Learning for SEO: Solving Practical Problems with AI

Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the […]
March 25, 2020
Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert […]
March 22, 2020
Christine Zirnheld

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

Social isolation can’t keep the Marketing O’Clock team from releasing a new episode! We’re recording from our houses to bring you this week’s show. Hosts Greg […]
March 19, 2020
5 years of monthly donations

5 years of monthly donations

We believe whole-heartedly in the power of awareness and care. This has always been at the heart of who Builtvisible is but 5 years ago we […]
March 16, 2020
Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona

Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona

In case you’ve missed it, we recently released our latest project here at WordStream: the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information […]
March 13, 2020
David Harry

Latest Google Patents of Interest – March 11, 2020

Welcome back to another week in our series on Google patent watch. This week, we seemingly have a bit of a theme developing between entity elements, […]
March 10, 2020
Data Studio 2019 features roundup

Data Studio 2019 features roundup

We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful […]