February 23, 2019
Battle of the SERP: Combining SEO & PPC Forces to Win

Battle of the SERP: Combining SEO & PPC Forces to Win

Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so […]
February 20, 2019
What Is Rank Transition & What Does It Mean for SEO?

What Is Rank Transition & What Does It Mean for SEO?

We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the […]
February 17, 2019
Fetch as GoogleBot, Indexing API & methods to get your site recrawled by Google

Fetch as GoogleBot, Indexing API & methods to get your site recrawled by Google

Fetch as GoogleBot, Indexing API & methods to get your site recrawled by Google Back in 2010, I appeared on a Whiteboard Friday with Rand Fishkin […]
February 14, 2019
Google Ads Account Takeover? What You Need to Know

Google Ads Account Takeover? What You Need to Know

  Late last week, Google Ads emailed a group of advertisers to notify them that their accounts will be taken over by “experts” unless they opt-out […]
February 11, 2019
6 Reasons Why You Can't Deal Without SEO Tools

6 Reasons Why You Can’t Deal Without SEO Tools

People are going to fail you. Especially the ones you employ. They are going to make mistakes, miss deadlines, and address your biggest client by the […]
February 9, 2019

Achieving a healthy work-life balance at a digital agency

The agency world has traditionally been terrible for work-life balance. From the Mad Men-esque “good old days” to today’s always-on culture there is a widely accepted […]
February 7, 2019
Spotlight on Vizergy, Agency to the Hospitality Stars

Spotlight on Vizergy, Agency to the Hospitality Stars

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with […]
February 5, 2019
5 Lessons You Can Learn From 1,000+ Bloggers to Improve Content

5 Lessons You Can Learn From 1,000+ Bloggers to Improve Content

Every year, Orbit Media releases their “Blogging Statistics and Trends” survey. To compile their findings, it’s sent to over 1,000 unique bloggers and content marketing specialists. […]
February 3, 2019

Understanding creative pain points: advice for in-house and agency marketers

Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work […]
February 1, 2019
100% Talent Compact Seal

WordStream Signs Pact to End Gender Wage Gap

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston […]