February 3, 2019

Understanding creative pain points: advice for in-house and agency marketers

Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work […]
February 1, 2019
100% Talent Compact Seal

WordStream Signs Pact to End Gender Wage Gap

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston […]
January 30, 2019
21 Web Directories That Still Have Value in 2019

21 Web Directories That Still Have Value in 2019

In the early days of SEO, web directories were the thing. Back then, the Google algorithm was a lot easier to game. If your site was […]
January 28, 2019

How to get the best out of your team in ideation sessions

Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing […]
January 26, 2019
3 Big Budget Roadblocks (And How to Blast Past Them)

3 Big Budget Roadblocks (And How to Blast Past Them)

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an […]
January 24, 2019
Google is Reportedly Considering Pulling Google News from Europe

Google is Reportedly Considering Pulling Google News from Europe

Google may pull its Google News service from Europe, according to a report from Bloomberg. Whether Google decides to do that is dependent on the details […]
January 22, 2019

Data Studio: Q4 2018’s best new features round-up

Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in […]
January 20, 2019
The 11 Best Marketing Strategies We Tried This Year

The 11 Best Marketing Strategies We Tried This Year

I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s […]
January 18, 2019
YouTube is Ramping Up Enforcement of its Community Guidelines

YouTube is Ramping Up Enforcement of its Community Guidelines

YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform. Enforcement refers to actions such as removing […]
January 16, 2019

The in-house marketer’s guide to getting management buy-in for content

If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget […]