October 27, 2019
Excel Formulas for SEOs: Extracting URL Strings

Excel Formulas for SEOs: Extracting URL Strings

Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work […]
October 24, 2019
7 High-Converting Event Landing Pages (& How to Copy Them!)

7 High-Converting Event Landing Pages (& How to Copy Them!)

Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will […]
October 21, 2019
Matt Southern

YouTube to Sell Artists’ Merchandise Underneath Videos

YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube […]
October 18, 2019
Why creating complete content helps you rank

Why creating complete content helps you rank

Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack […]
October 15, 2019
11 Must-Do Ad Updates for a Company Rebrand

11 Must-Do Ad Updates for a Company Rebrand

Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded […]
October 12, 2019
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was […]
October 9, 2019
Measuring content performance in GA: recognising common mistakes

Measuring content performance in GA: recognising common mistakes

Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even […]
October 6, 2019
Google Merchant Center FAQ | WordStream

Google Merchant Center FAQ | WordStream

You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a […]
October 3, 2019
10 Alternative Ways to Level Up Your SEO Skills

10 Alternative Ways to Level Up Your SEO Skills

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry […]
September 30, 2019
The customer journey and the types of content to produce at every stage

The customer journey and the types of content to produce at every stage

With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in […]