Why You Should Let Us Manage Your Google Ads Campaign
Like all digital marketing, Google Ads is about getting the best return on investment. There are factors beyond the bid that determine the amount that Google will charge you per click. It is often the case that a well managed ad campaign will allow a company to enjoy a lower cost per click while showing up above a competitor who is paying significantly more money per click.
These factors include things like relevancy of an ad in relation to the targeting of the ad and the experience of the landing page that the prospect is sent to. This helps to determine the quality score Google will allocate. The higher this score, the more Google is likely to reward you with a discounted cost per click (CPC). Conversely, a low quality will result in a high cost per click.
If two companies each spend R10,000 on Google Ads and company A pays R16 per click (visitor that comes to their website after clicking on an ad) while company B pays R24 per click, company A will get 625 visitors to their website, while company B will only get 416 visitors to their website. If we assume for this exercise that the websites of both companies convert visitors to customers equally well at 5%, company A will have secured 31 new customers at an acquisition cost of R323 per customer, while company B will only secure 24 new customers at an acquisition cost of R416 per customer. That is roughly 30% more per acquisition.
We do not only do in-depth keyword research upfront, but continue to monitor the performance of ads per keyword. We tweak the ones that produce good results while substituting those that hurt your overall score. Moreover, we understand how to write ads that grab the attention of prospects and our split-testing ensures that we can quickly discover what ads gain the most attention.
It’s not rocket science, but it takes a correct understanding of what works and the time and dedication to continuously monitor and tweak performance. We have the experience and team in place that can do this effectively while you get to focus on what really matters – your business.
Contact us for a obligation-free discussion to see how we can help you grow your sales through Google Ads.