SEO troubles? Unknowingly, you could be hampering your site’s performance.

In this article, we will identify “5 SEO mistakes you’re probably making and how to fix them.” Follow our concise steps to streamline your strategy and boost your search rankings effectively.

Key Takeaways

  • Effective keyword research is essential for SEO and involves using tools like Google Keyword Planner or SEMrush, analysing competitors, focusing on long-tail keywords, and creating a balanced keyword strategy to target user interest and search intent.
  • On-page SEO is critical and includes optimising title tags, meta descriptions, headers, and page load speed. Utilising best practices in crafting title tags and meta descriptions, structuring headers, and incorporating multimedia content can significantly improve organic traffic and SERP positioning.
  • Technical SEO should be noticed; it affects site speed, mobile-friendliness, URL structure, and crawlability. Using tools for page speed insights, mobile optimisation, structured data markup, and continual monitoring with Google Search Console can greatly enhance site performance for search engines.

1. Not Prioritising Keyword Research

Search engines form the backbone of digital marketing, and keyword research is the fundamental element that keeps it robust. Failing to prioritise keyword research is a common SEO mistake, even though it’s significant.

Ensuring your content is filled with relevant keywords is a key step towards climbing the search engine rankings. However, it’s not just about adding as many keywords as possible. Understanding search intent and focusing on long-tail keywords can drastically improve conversion rates.

Keyword research informs your content strategy and provides valuable insights into your audience’s interests and your competitors’ strategies. Yet, despite its importance, many businesses still neglect this crucial step, leading to using wrong or irrelevant keywords.

The result? Your content fails to reach its target audience, and your search engine rankings suffer.

What steps should you take to conduct proper keyword research? The answer lies in utilising keyword research tools, analysing your competitors, and developing a well-balanced keyword strategy.

Solutions for Better Keyword Research

You can use keyword research tools like Google Keyword Planner or SEMrush. These tools can help generate numerous keyword ideas, including exact match anchors for your content strategy.

Next, don’t forget to analyse your competitors. Observing competitors’ rankings for specific keywords can reveal strategic insights and help you identify potentially valuable keywords to include in your SEO strategy.

Additionally, focusing on long-tail keywords, which are more specific and less competitive than short-tail keywords, can attract highly targeted traffic that is more likely to convert.

Lastly, developing a sound keyword strategy is crucial. This includes:

  • Creating a list of relevant topics
  • Filling in topic buckets with keywords
  • Checking the monthly search volume
  • Considering SERP features and intent
  • Constructing well-balanced keyword clusters to avoid cannibalisation and to cater to user interest and search intent.

2. Ignoring On-Page Optimisation Essentials

On page optimisation

After you’ve perfected your keyword research, the next step is optimising your on-page SEO. On-page SEO is vital in attracting organic traffic and boosting your website’s position on search engine results pages (SERPs). Still, several businesses tend to neglect this essential aspect.

On-page SEO includes optimising elements like title tags, meta descriptions, meta keywords, and header tags. For instance, positioning the primary keyword at the start of the title tag can significantly enhance the likelihood of ranking for that term.

Similarly, a well-crafted meta description should ideally be between 50 and 160 characters to maximise click-through rates and avoid truncation in search results.

However, on-page SEO isn’t just about optimising title tags and meta descriptions. It also involves structuring headers logically, incorporating multimedia content, and optimising the page load speed. What measures should you take to optimise your on-page SEO effectively?

Tips for Effective On-Page Optimisation

The first step to effective on-page optimisation is crafting compelling title tags. Here are some tips to keep in mind:

  • Ensure they are relevant to the content
  • Place important keywords close to the front
  • Write naturally
  • Avoid duplication
  • Include the brand name
  • Keep them concise to prevent truncation on search results pages

By following these guidelines, you can create title tags that are both informative and enticing to users.

Next, optimise your meta descriptions by following these guidelines:

  • Make sure each meta description is unique for each page
  • Use relevant keywords in your meta descriptions
  • Inspire curiosity to encourage users to click on your page
  • Include a call to action to prompt users to take a specific action
  • Keep your meta descriptions to an optimal length so they fully appear in search results
  • By following these guidelines, you can improve user engagement and click-through rates.

Don’t forget about your headers when working with multiple pages. Ensure each page has a descriptive H1 tag to reflect the main topic, use H2 tags to organise content into coherent sections and employ subsequent header tags when necessary to maintain a clear and logical structure.

Lastly, enhance engagement by adding relevant images and videos to complement the text and improve user experience.

3. Overlooking Technical SEO Aspects

Technical ESO

Once you’ve got a handle on keyword research and on-page optimisation, it’s time to tackle the technical aspects of SEO. Technical SEO encompasses:

  • Site speed
  • Mobile-friendliness
  • URL structure
  • Crawlability

All of these are crucial for optimising website performance for search engine crawlers. Unfortunately, many businesses overlook these important aspects, leading to common SEO mistakes and poor performance, including some SEO mistakes you’re probably making.

Page speed directly affects user experience and search engine rankings. Optimising your site speed is essential to provide a smooth user experience. Similarly, with Google’s mobile-first indexing, websites must be mobile-friendly, ensuring they provide a positive experience for most users on mobile devices.

However, technical SEO isn’t just about site speed and mobile-friendliness. It also involves properly handling duplicate content, correctly using NOINDEX and canonical tags, and conducting regular audits to fix broken internal and external links.

At the same time, it may seem overwhelming but fear not. We have some practical strategies for enhancing your technical SEO.

Strategies for Improving Technical SEO

To address page speed issues and ensure everyone is on the same page, you can use tools like Google PageSpeed Insights. This tool helps pinpoint and address issues affecting your site speed, thereby improving user experience and rankings.

Moreover, the Mobile-Friendly Test tool is essential for verifying that a web page is optimised for mobile devices.

Structured data markup is another crucial aspect of technical SEO. Tools like Google’s Structured Data Markup Helper can help create structured data markup, which enhances search engine understanding of page content and improves page presentation in search results.

Finally, it’s essential to continually monitor the impact of structured data on page rankings and traffic. You can do this through tools like Google Search Console, which provides valuable data on the performance of rich snippets and other aspects of your SEO strategy.

4. Neglecting Content Quality and Relevance

Having covered the technical aspects of SEO, it’s time to focus on the quality and relevance of content. High-quality, relevant content is fundamental for SEO and engaging different audiences.

However, many businesses make the mistake of neglecting content quality and relevance, which can lead to reduced site authority, increased bounce rates, and decreased search rankings.

Providing outdated or copied content, as well as broken links, not only reduces your site’s authority but can also result in penalties from Google. Moreover, search engines favour fresh content, which means that timely updates and retirement of obsolete content are necessary, especially for trending topics where Query Deserved Freshness (QDF) may apply.

What measures should you take to ensure your content is of high quality and relevance? Let’s explore some strategies to enhance content quality.

Enhancing Content Quality

Firstly, consider the search intent behind users’ queries. You can create more engaging and relevant content by matching your content’s focus and call-to-actions with what users are looking for on your site.

Next, establish trustworthiness by:

  • Writing clearly
  • Using genuine photos instead of stock images
  • Adding user testimonials
  • Ensuring your website is secure with HTTPS

Additionally, using a variety of content formats, such as images, videos, or audio, can appeal to different audience preferences and help your website stand out from competitors.

Finally, make your content readable and engaging. Here are some tips:

  • Structure your text with headings and paragraphs
  • Use simple language
  • Vary sentence lengths
  • Be personal in your writing

Doing so can create high-quality content that resonates with your audience and improves your SEO performance.

5. Failing to Monitor and Analyze SEO Performance

Monitoring SEO Performance

Once you’ve put in the effort to optimise your SEO, keeping a tab on and analysing your SEO performance becomes vital. Understanding that SEO is an ongoing process, not a one-time project, is crucial for maintaining and improving your SEO success.

However, many businesses fail to monitor and analyse their SEO performance, leading to missed opportunities for improvement and growth.

Google Analytics is a powerful tool that can help you monitor key performance metrics for SEO, such as conversion tracking, user engagement, and traffic sources. Regular website data analysis is crucial to adapt your SEO strategies to ever-changing search algorithms and market conditions.

What strategies can you employ to monitor and analyse your SEO performance effectively? Let’s take a look at some tools and techniques.

Tools and Techniques for SEO Monitoring

To monitor and optimise your SEO performance, you can use Google Analytics. It provides valuable data on traffic and key performance metrics for SEO. Additionally, you can employ SEO A/B testing, which involves dividing pages into Control and Variant groups to assess the impact of changes.

You can also use tools like SplitSignal to facilitate testing by implementing changes and measuring results. Moreover, measuring the results of SEO tests using analytical models like CausalImpact can help determine the significance of changes in traffic.

Finally, optimising metadata by monitoring click-through rates in Google Search Console can help improve low CTR on high-volume pages.


In summary, SEO is a complex field that involves a wide range of strategies and techniques. Many factors can impact your SEO performance, from keyword research and on-page optimisation to technical SEO and content quality.

However, by avoiding common mistakes and implementing the strategies discussed in this blog post, you can improve your SEO performance and achieve your digital marketing goals.

Remember, SEO is not a one-time task but a continuous process that requires ongoing monitoring and optimisation.

Frequently Asked Questions

How do I fix SEO errors?

To fix SEO errors, you can address common on-site technical issues by following these steps: add keywords in the URLs, use hyphens to separate words, canonicalise multiple URLs with the same content, compress long URLs, and use a single domain and subdomain. These strategies can help improve your website’s SEO performance.

What common technical SEO issues might you encounter, and how would you resolve them?

Ensure you resolve common technical SEO issues such as HTTPS security, incorrect indexing, missing XML sitemaps, robots meta tag errors, slow page speed, and multiple homepage versions to improve search visibility and SEO success. Regularly monitoring and fixing these issues are essential for maintaining a healthy SEO profile.

Why is keyword research important in SEO?

Keyword research is vital in SEO because it informs content creation and helps analyse competitors, ultimately leading to improved conversion rates.

What is on-page SEO, and why is it important?

On-page SEO is essential for improving your website’s search engine ranking and attracting organic traffic. It involves optimising elements like title and header tags to enhance your position in search engine results pages.

What is technical SEO and why is it important?

Technical SEO is crucial for optimising website performance for search engine crawlers as it includes aspects like site speed, mobile-friendliness, URL structure, and crawlability. These factors directly impact how search engines rank your website.