CMOs: How to prepare for the GA4 switchover

CMOs: How to prepare for the GA4 switchover

CMOs: How to prepare for the GA4 switchover

What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics),  it’s a complete rebuild and radical rethink of the platform. Implementing it is […]

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