What is it again? The TLDR version is that GA4 is the new (gold) standard for GA; it expands data collection and brings premium features to the masses. However, this isn’t just tinkering around the edges (I’m looking at you Universal Analytics), it’s a complete rebuild and radical rethink of the platform. Implementing it is […]
The post CMOs: How to prepare for the GA4 switchover appeared first on Builtvisible.