Search Engine Optimization

Search Engine Optimization – A Deeper Look at SEO

While search engine optimization has been around almost as long as search engines themselves, it still remains a mysterious – if not unknown – topic to many business owners with a company website.

Everyone agrees that they would like to have their website show up at the top of Google, but few have any insight into what makes Google, Bing, or Yahoo choose the websites that are at the top of their search results. Fewer still, understand that there are different topics or keywords that a website can show up for and that showing up for one does not mean that the said website will show up for everything related to that site (although this could be achieved).

The good news is that the practice of search engine optimization is not a mystical art, but rather a combination of ‘scientific’ processes that, when put together correctly produces desired results, much like the parts of a clock that work together to keep the time.

In this section we will take a deeper dive into SEO and will address things like:

  1. What is SEO
  2. Benefits of SEO
  3. Link Building
  4. SEO Tips
  5. SEO Tools
By the time you have read through these pieces you will have a sound understanding of Search Engine Optimization and how SEO services could be implemented in your own business to help you achieve more exposure online.