Local SEO – An Overview

Local Search Engine Optimization

Local Search Engine Optimization

Local SEO aims to optimize a website for a brand, products, and/or services for the local area that the business operates in. The format of local optimization thus includes the keyword plus location. If we were looking to promote SEO services in Cape Town for instance, then our choice of keywords would be SEO Cape Town or SEO services Cape Town, for instance.

We offer local search engine optimization services for all areas and can help you to identify which area or areas will be profitable for your company. This could range from a single suburb to multiple suburbs or even cities.

Additional Ranking services with a local Focus

1. Maps Listings Optimization

Maps Listings SEO focuses on ranking your Google Business Listing on the first page of Google. There are typically 3 maps listings that appear on the first page of Google, so to appear here, your listing needs to be one of the top 3 in the maps listings. Having a well optimized Maps Listing not only places you at the top of the SERPS, but can also serve as a second property on page 1 of Google, thus increasing the chances of someone landing on your business site. This has grown in popularity over the past few years and is a great way to get to the top of Google over a relatively short space of time, even if you don’t have a website.

You can find out more about this service at our Maps Listing Optimization page.

2. Corporate Multisite Optimization

If you are a corporate with branches in multiple locations, you may want to rank locally in each of the locations that you have a branch. Corporate Multisite Optimization focuses on achieving this for your company. This service can include both organic seo for your site as well as Maps Listings optimization that could see your company ranking in Maps for various locations.  Discover more about our Multisite SEO for corporate branches.

3. Franchise Search Engine OptimizationSEO for Franchises

Franchise SEO is similar to Corporate Multisite SEO in that it aims to rank franchises for their franchised area or area that they service.

More on this topic is available here: SEO for Franchises.

Feel free to contact us for a casual discussion to see what the right fit of SEO services will be for your company and what it would take to get you to the top of the search results.