“What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that I’m seeing is coming out with absolutes and that, ‘You need to do this.’ Frankly, most of the time, you may or may not need to do that.”
Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.”
One look at his bio and you’ll know he deserves to be called that and more.
He has been in the digital marketing industry for 21 years with previous experience in journalism, public relations, and advertising.
Tony is also well-known for speaking at major search conferences and contributing to leading industry publications, including Search Engine Journal. And we’re lucky to have him as a contributor!
Aside from consistently turning in his monthly column days – even weeks – ahead of the deadline, every piece that Tony writes tells a story that resonates with readers.
On writing, he has this to say:
“[I]f you can engage someone and get them to think about something, whether I’m writing something or I’m doing a sales pitch, my goal, at the end of the day is I want someone to exclaim, ‘I never thought about it like that.’”
In today’s edition of The Search Engine Journal Show, I talk to Tony Wright – an SEO pro everyone in the industry should get to know better.
Tony Wright is the CEO of WrightIMC, a full-service digital marketing agency based in the Dallas, Texas area.
In the past, he was the Director of Digital at Weber Shandwick, the largest PR firm in the world.
He is currently a regular contributor to Search Engine Journal and he will be one of our four columnists sharing the Ask an SEO column this year.
In the past, you may have read him on Search Engine Watch, Forbes, and other publications. He has also spoken at Pubcon, State of Search, SMX, and many others.
Tony has won quite a few awards over the years as well, including Excellence in Interactive Marketing, AMA Marketer of the Year, Outstanding Alumnus of Texas Tech University, and more.
Listen to this episode and get to know more about Tony’s life and career stories, his big tips for industry newcomers, aspiring conference speakers, and would-be writers, and more.
How to connect with Tony Wright
Twitter | LinkedIn | WrightIMC
This podcast is brought to you by Ahrefs and Opteo.
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Featured Image: Paulo Bobita