Targeting Your Ideal Audience through Social Media Marketing
You know that as a company offering a product or service, it is important to identify the ideal customer or client that you should target. Once you have established this, you will want to reach out to your target audience right there where they spend their time.
On a broader level, you will need to decide which social media platforms are best suited to target your audience. For instance, for a company offering a business-to-business service, LinkedIn might be a logical choice, whereas Facebook may be a more suitable platform for a company selling educational products to homeschooling moms. While it may benefit you to market on more than one social media platform in some instances, the good news is that you don’t need to market on every social media platform, saving you both time and money.
On a more granular level, social media platforms have made it relatively easy to target a very specific audience based on geographic location, interests, company profiles, etc.
This means that now you can get the best possible return out of your marketing budget by ensuring that your ad is placed in front of your target audience only.