October 12, 2019
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was […]
October 9, 2019
Measuring content performance in GA: recognising common mistakes

Measuring content performance in GA: recognising common mistakes

Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even […]
October 6, 2019
Google Merchant Center FAQ | WordStream

Google Merchant Center FAQ | WordStream

You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a […]
October 3, 2019
10 Alternative Ways to Level Up Your SEO Skills

10 Alternative Ways to Level Up Your SEO Skills

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry […]
September 30, 2019
The customer journey and the types of content to produce at every stage

The customer journey and the types of content to produce at every stage

With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in […]
September 24, 2019
Two Social Media Vanity Metrics You Need to Stop Tracking

Two Social Media Vanity Metrics You Need to Stop Tracking

There are two social media vanity metrics that you need to stop tracking today. They are: Facebook Fans (a.k.a. Page Likes) Followers (a.k.a. Page Followers) I […]
September 21, 2019
Building your outreach list - Builtvisible

Building your outreach list – Builtvisible

Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you […]
September 18, 2019
Is Google's Competitive Ad Policy a 'Shakedown'?

Is Google’s Competitive Ad Policy a ‘Shakedown’?

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user […]
September 12, 2019
How to secure links and coverage reactively

How to secure links and coverage reactively

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of […]
September 3, 2019
From clicks to conversion: 12 ways to improve your product page performance

From clicks to conversion: 12 ways to improve your product page performance

If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only […]