Web Design

May 28, 2020
5 Ways Restaurants Can Use Facebook Ads During COVID-19

5 Ways Restaurants Can Use Facebook Ads During COVID-19

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than […]
May 25, 2020
Can Google PageRank be Manipulated for Better Rankings?

Can Google PageRank be Manipulated for Better Rankings?

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is […]
May 22, 2020
Builtvisible Breakfast event - Ecommerce edition with Adidas

Builtvisible Breakfast event – Ecommerce edition with Adidas

In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior […]
May 18, 2020
Goal Talk Podcast Episode 12: The Dos & Don'ts of Effective Ad Copy

Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the […]
May 15, 2020
Google's John Mueller on BERT and Rankings

Google’s John Mueller on BERT and Rankings

In a Google hangout, Google’s John Mueller answered a question about getting hit by the Google BERT update. Mueller discussed what BERT does and how that […]
May 12, 2020
SEO – What we need to do now

SEO – What we need to do now

The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes […]
May 9, 2020
Google Announces FREE Shopping Listings

Google Announces FREE Shopping Listings

While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. […]
May 6, 2020
Google Search Console Reports on COVID-19 Special Announcement Schema

Google Search Console Reports on COVID-19 Special Announcement Schema

Google is rolling out a report in Search Console for sites utilizing the new COVID-19 ‘SpecialAnnouncement’ structured data markup. Schema.org structured data markup for special announcements […]
May 3, 2020
Six steps to a successful content strategy

Six steps to a successful content strategy

A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand […]
April 30, 2020
9 Retention Strategies for Digital Marketing Agencies During COVID-19

9 Retention Strategies for Digital Marketing Agencies During COVID-19

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We […]