July 20, 2019
Should you hire a content agency, or keep resource in-house?

Should you hire a content agency, or keep resource in-house?

As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument […]
July 17, 2019
DSA campaign view

Dynamic Search Ads: What You Need to Know

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for […]
July 14, 2019
Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information […]
July 11, 2019
The analyst’s toolbelt: Essential Chrome extensions

The analyst’s toolbelt: Essential Chrome extensions

Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my […]
July 8, 2019
10 Marketing Channels You Need to Try in 2019

10 Marketing Channels You Need to Try in 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called […]
July 5, 2019
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims

Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims

Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims. Facebook is also reducing the reach of posts […]
July 2, 2019
How to use google advanced search operators

How to use google advanced search operators

We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would […]
June 29, 2019
News: Firefox Blocks Cookies; Instagram Unveils New Ad Format

News: Firefox Blocks Cookies; Instagram Unveils New Ad Format

If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat it—we’ve got all the news you […]
June 26, 2019
Google Won't Display Multiple Featured Snippets For One Page

Google Won’t Display Multiple Featured Snippets For One Page

Google’s John Mueller stated only one set of structured data will be used in search results when a page contains multiple types. This topic was brought […]
June 23, 2019
Kill the mystery: the power of a robust brief

Kill the mystery: the power of a robust brief

Let me tell you a story about the worst meeting of my career… Before my time at Builtvisible, I was project managing a new website development. […]