March 6, 2021
Creating meaningful channel groupings for better data and insights

Creating meaningful channel groupings for better data and insights

Standardise your UTM parameters for more coherent campaign data Before we go into channel groupings themselves, it’s important to make sure the parameters used for all […]
March 3, 2021
Here's What the iOS 14 Update Means for Your Facebook Ads

Here’s What the iOS 14 Update Means for Your Facebook Ads

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the […]
February 28, 2021
3 Top Skills SEO Content Writers Need to Succeed

3 Top Skills SEO Content Writers Need to Succeed

Diverse Writing Skills Understanding Search Intent Writing for Topics Over Keywords Closing Thoughts I’ve been working with other SEO industry professionals of all stripes, from technical […]
February 25, 2021
The power of the pivot: agile digital PR in a changing landscape

The power of the pivot: agile digital PR in a changing landscape

A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. […]
February 22, 2021
The 9 Best Sales Forecast Templates for Growing Your Local Business

The 9 Best Sales Forecast Templates for Growing Your Local Business

The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are […]
February 19, 2021
YouTube Shorts Launching in USA in March

YouTube Shorts Launching in USA in March

YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. Shorts launched […]
February 16, 2021
Google Analytics warning signs - Builtvisible

Google Analytics warning signs – Builtvisible

1. Broken campaign tracking You may already be checking for incorrect campaign tracking, by monitoring the amount of traffic assigned to (Other). But there’s another problem […]
February 13, 2021
How to Use Consumer Psychology to Win More Post-COVID Business

How to Use Consumer Psychology to Win More Post-COVID Business

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can […]
February 10, 2021
7 Powerful Benefits of Using PPC Advertising

7 Powerful Benefits of Using PPC Advertising

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Microsoft […]
February 7, 2021
Let’s talk about race and diversity: breaking glass ceilings in digital marketing and beyond

Let’s talk about race and diversity: breaking glass ceilings in digital marketing and beyond

What was your route into your field? Wilhemina: I didn’t have any knowledge of marketing until my second year of university. After some research, I decided […]