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January 25, 2020
Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I […]
January 22, 2020
Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your […]
January 19, 2020
Podcast: Download Subscribe: Apple Podcasts | Android | “What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair […]
January 16, 2020
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be […]
January 13, 2020
Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new […]
January 10, 2020
A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate […]
January 7, 2020
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content […]
January 4, 2020
A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to […]
January 1, 2020
Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. […]
December 29, 2019
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content […]