Local SEO is targeted at companies that have a local presence. These companies would typically want to rank for ‘Keyword + Area’. For instance, a real estate company in Cape Town might want to rank for ‘houses for sale in Cape Town’ or ‘estate agents Cape Town’. So, then, Cape Town based SEO Services for a Cape Town based business.
National SEO is aimed at companies that either service or provide products in multiple areas and are not looking to establish a local presence. These companies would like to be seen by prospects nationally.
If you fall into this category, you would simply want to rank for a keyword without an area added at the end. So as an example, a florist that delivers to any national destination might want to rank for ‘Online Florist’ or ‘send flowers nationally’ or perhaps ‘send flowers online’.
Okay, so I made that name up, but hybrid SEO services would be a combination of any of the above. This would typically benefit a company with multiple branches or a franchise. In this case such a company might want a national or international presence, but each branch or franchisee may require local presence.
While E-Commerce SEO can focus on a local, national, or global market, it deserves its own mention because there are a number of unique elements that require a specialised focus when it comes to optimizing an online store. We have enjoyed great success in both the development and search engine optimization of e-commerce sites. If you are looking to start an e-commerce site or have one and you would like to see it rank better or improve conversions, let us do the same for you.