November 5, 2019
Organising and prioritising your outreach list

Organising and prioritising your outreach list

If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find […]
November 2, 2019
5 Ways to Optimize Your Site for Google Page Speed Criteria

5 Ways to Optimize Your Site for Google Page Speed Criteria

In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse […]
October 30, 2019
Viola Eva

Effective SEO Implementation for Software Businesses

Clarity in mind means clarity in content means clarity in hierarchy and structure – and structure is what Google loves. The structure is important for every […]
October 27, 2019
Excel Formulas for SEOs: Extracting URL Strings

Excel Formulas for SEOs: Extracting URL Strings

Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work […]
October 24, 2019
7 High-Converting Event Landing Pages (& How to Copy Them!)

7 High-Converting Event Landing Pages (& How to Copy Them!)

Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will […]
October 21, 2019
Matt Southern

YouTube to Sell Artists’ Merchandise Underneath Videos

YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube […]
October 18, 2019
Why creating complete content helps you rank

Why creating complete content helps you rank

Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack […]
October 15, 2019
11 Must-Do Ad Updates for a Company Rebrand

11 Must-Do Ad Updates for a Company Rebrand

Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded […]
October 12, 2019
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility

Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was […]
October 9, 2019
Measuring content performance in GA: recognising common mistakes

Measuring content performance in GA: recognising common mistakes

Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even […]